Showroom

Opening of the "ulu Creative Base" showroom at the CKD head office!

THEME

Building bridges for "co-creation" and expanding the possibilities of technology

The showroom at the head office was opened as a place for transmitting "co-creation" on the occasion of the 80th anniversary of CKD's founding. In recent years, we've welcomed a diverse array of clients from both within the country and abroad. Our interactions have extended beyond mere business discussions, fostering a lively exchange of ideas and technical expertise. In this context, we've recognized the importance of showcasing our latest information and products, and the necessity of introducing CKD, to others. We aim to make our showroom a birthplace for new innovation, offering easily understandable information and promoting interactive communication.

Sales Promotion Department, Components Sales Management Division, Components Business Division Miyu Goto

MISSION

We consider the value of each visit from our customer's viewpoint

Our headquarter's showroom, which we have been managing since its inception in 2007, features a diverse array of products including automated machinery and devices for international production. It has attracted a vast and varied audience, from business professionals to students. The newly opened showroom is designed to be "an exciting space from start to finish," and its main focus is on interactive communication rather than simply product introduction. Now, we aim to provide hospitality that encourages our customer's exploratory spirit, enabling easier and more informal discussions and technical advice alongside our products.

During this project, we toured over ten showrooms and were inspired by each company's evident commitment to "New Discoveries" and "the Spirit of Hospitality", to the point where I became an enthusiast of those companies myself. In our showroom, we aim to represent the true spirit of CKD, a company characterized by its warmth and integrity, and dedicated to customer-centric product development. Inspired by the management's philosophy of prioritizing our clients and embracing creativity, we have been motivated to make bold propositions.

APPROACH

A place where both CKD and its community can flourish and grow together

The name of our facility incorporates the Hawaiian word "ulu", signifying growth, prosperity, and expansion. We have increased the showroom's size by more than 4.5 times, dividing it into seven areas, each with thematic content. The centerpiece is the "Tree of Growth", which serves as a metaphor for our history, branching out from our origins in vacuum tube manufacturing machinery to a diverse array of technologies. We've designed our space with the warmth of wood in mind, and have curated a variety of contents that embody the concept of "growth (ulu)", ensuring a memorable experience.

The "CKD's Journey" section centers around our company's ethos, highlighting our intriguing product development tales and our history of embracing challenges, all through a lens of engagement with society and our customers. The showroom is accommodating for English and Chinese speakers, allowing us to welcome international visitors with open arms.

Centerpiece: Tree of Growth

The display area showcases our actual machines, complete with a diverse selection of products and demonstration equipment, designed to captivate both newcomers and those well-acquainted with our offerings. For visitors seeking more in-depth discussions or wanting to share their thoughts, we offer access to a dedicated meeting room, while our café lounge is the perfect spot for those looking to relax and enjoy light conversation. Although not a permanent installation, we plan to occasionally present experimental developments. It's our hope that visitors will be inspired by the exclusive information and discoveries they can only make here, leading to exhilarating experiences.

VISION

To know it is to love it

I consider it my role to convey the path of CKD's growth, our technical prowess, and the genuine character of our staff, with the goal of winning over fans for CKD. The "Tree of Growth" not only illustrates our current business linked to past product developments but also highlights the collaborative progress made by embracing external contributions. As I explored CKD more deeply, I came across intriguing aspects of our company that aren't usually in the forefront of our daily consciousness. Learning about the dedication and purpose that drove our predecessors, and how they cultivated the seeds of our present success, has given me a more intimate connection to our products. In addition, by collaborating with many departments, we were exposed to the dedication and passion of our professionals working in various fields within the company. I'm eager to share the sense of wonder and pride that I've experienced with our customers. It would bring me great joy if many would visit our showroom and grow fond of CKD.

© 2023 CKD Corporation.